RAA Play is the advertising network from Shotformats Digital. RAA Play is a contextual advertising network and differs from traditional forms of advertising. It not only delivers results for its advertisers, but also serves as a highly profitable revenue stream for its publishers. RAA Play focuses on the advertisers who wish to promote products or services online, as well as on the publishers who are eager to generate extra revenue. At RAA Play, we strive to deliver both astonishing results and a highly profitable revenue stream for our partners. Advertising partners maximize potential revenue by leveraging RAA Play's premium technology. This technology delivers your advert to the right user at the right time. Our targeting options allow you to specify your target market, and ensure that you advertise only to the demographics that you intend to reach.

  • Geo Targeting : Over 40 countries to give your business a global presence
  • Channel Targeting : Over 150 different categories to best suit your business needs
  • Time Targeting : Choose the exact time you want to launch your campaign
  • Keyword Targeting : Choose relevant keywords; our system matches them and runs your ads based on these keywords
  • Retargeting : Focus your ad budget on audiences who have visited your site before - it's more likely that they are interested in your product
  • OS Targeting : Target audience that uses a specific Operating System. Systems that we target include Windows, Mac OS and Linux
  • Device Targeting : Targeting campaigns to specific devices, such as Mobile Phones, Laptops/Desktops and Tablets
  • Language : Targeting ads to populations of different dialects to cover a more global reach

Tracking the latest trends in the industry, we are constantly adding the support of the freshest and the most popular ad formats and types to ensure that your ad campaigns are as efficient, as it's only possible.

Different Type of Ad Served By RAA Play

  • Banner Ads
  • Text Ads
  • Push Notification Ads
  • Pop Up Ads
  • Interstitial Ads
  • Simple Video Ads
  • Video Pre / Mid / Post Roll ads
  • In-stream Ads
  • Floating Ads
  • Catfish Ads
  • Corner Peel Ads
  • Expandable Ads
  • Expandable (Image Carousel) Ads
  • Expandable (Video) Ads
  • Sticky Ads

The core RAA Play features, in this respect, are recognized to be the following:

  • Standard and mobile formats, custom sizes
  • Banner images and HTML5 rich media creatives
  • Integrated display, video, & mobile
  • Rich Media
  • Flash video
  • VAST 2.0 support

RAA Play constantly gets feedback from its advertisers and publishers because we monitor your traffic performance to the best of our ability. We ensure that the highest quality traffic get delivered to our advertisers and publishers.

To learn more about how the network works and how you can use our network to better your ad spends visit us at or contact us at

head office

A Wing, 4th floor - 406/407, Express Zone, Western Express Highway, Malad (East) - 400097

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